The Swim Lessons University Super Conference is a one-day, information packed event with an EARLY BIRD RATE of just $75.00 (the rate will increase 30 days prior to the event).   Don’t miss out on Jim’s enthusiastic delivery of four state-of-the art presentations featuring video and power point content that you can actually take home and put [...]

There is so much we can learn from the late, legendary UCLA Basketball Coach John Wooden.     As a teacher, coach, and parent, I try to apply Coach Wooden’s life lessons every day.    I liked the 7 Point Creed so much I had it printed on my competitive swimmer’s t-shirts some years ago.   Since his [...]

Dear Teachers & Parents: I received an email today with a VERY COMMON QUESTION from a parent who has a young two year old in our Parent & Me class who is doing wonderfully.  However, and I think this happens often, there was a misunderstanding that because of the progress the little one was making, [...]

I just got off the phone with my dentist, who called for some advice about her two year old’s swimming lessons.  She said, “Coach Jim, we just had our first lesson and it was awful!  Am I wasting my time?” I put together a list of 5 Strategies and an analogy that will help make [...]