When I hire swim instructors, I am looking to hire “classy” people. Look for someone you believe is not just clean in appearance, but also clean minded. Classy people know when to talk. Most people talk without thinking. Classy people don’t. Even little things like good manners say a lot about a person. I admire [...]

Recently I led a round table discussion at the U.S. Swim School Conference in Las Vegas on Strokes Drills and Progressions. While we primarily discussed the importance of progressions and the purpose of progressions during that conversation, there is another aspect to this conversation that we didn’t get to discuss: Swim Lesson Drills. When, why, [...]

Your swim instructors are the lifeblood of your swim school business. They determine whether you succeed or fail. After training and testing your swimming instructors, the next step to developing more effective swim teachers is to help them improve. How can you do that? One great way is to assess your swim instructor’s performance with [...]

If you’re going to have a great swim school staff, as a swim school owner, you have to do a number of things well: 1. Have a proven approach to selecting and hiring (and yes, even firing). 2. Have a full-proof swim instructor-training program (one swim school owner who uses the Swim Lessons University curriculum [...]

How to Teach Swim Lessons for Kids from wikiHow – The How to Manual That You Can Edit When it comes to teaching swimming lessons, there are some basic guidelines that every experienced swim instructor follows. Whether they do it knowingly or naturally, here are some swim lesson basics that should take place in the [...]

Your swim lessons curriculum is something every swim school should take seriously.  But even more important than the curriculum itself, is how the swim school owners ensure that each and every member of their staff of swim instructors have lesson plans, can effectively teach the swim skills sets and progressions, and have a strong foundation [...]