The Swim Professor

Jim Reiser, M.S.

Swim School Email Marketing

New customers are great.  But no customer is more important than the ones you have today. So my first tip in this week’s blog is to make sure that you keep your current customers happy!   Never argue with a customer, and always go above and beyond their expectations so they will tell all their friends [...]

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November 22, 2011 - 11:49 PM Comment (1)

How to Improve Your Swim School Business

What measures can you take to improve your swim school business?  As the unexpected first place San Francisco Forty-Niners Coach Jim Harbaugh said after yesterday’s win:”WE SPEND A LOT OF TIME ASKING QUESTIONS.” Swim school owners must do the same.  What questions should you be asking?  Here are a number of good ones to get [...]

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November 7, 2011 - 2:01 PM Comment (1)