New customers are great. But no customer is more important than the ones you have today.
So my first tip in this week’s blog is to make sure that you keep your current customers happy! Never argue with a customer, and always go above and beyond their expectations so they will tell all their friends GOOD THINGS about you! And with facebook and social networking, this is 100x more important than ever!
What about your list of customers from say… the past year or two? This list is like gold! I sure hope you have one! Constant contact is the key not only to keeping current customers, but also bringing back previous ones. Let’s be honest, very few swim lesson families keep their kids in lessons 12 months out of the year. Because of this, it is so important that you stay in touch with them. That you keep yourself in front of them. That you remind them of the importance of ongoing instruction. If YOU don’t…WHO WILL?
With Black Friday coming up, I thought I’d share my “email of the week” with you. That’s right, I send an email out every week all year long, with very few exceptions. And oh yeah… guess which day of the week we do the most swim lesson registrations? You guessed it! We do the most registrations BY FAR within 24 hours of my weekly email. Most of them register online on our website too, which is great because I can cut back on my office staff in the off-season (Would you like a great registration program? Feel free to call me at 1-866-498-7946 and ask me about ours).
By the way, if you are looking for some more great ideas and tips on improving your swim school, you may want to consider a little gift for yourself! Invest in one of our “SLU One Day Super Conferences” as low as $85.00 and/or my One-on-One Phone Consultations. The phone consults start at just $25.00 and I personally promise that little investment will come back to you tenfold in no time at all!
Well here is this week’s newsletter…feel free to use it yourself!
SUBJECT LINE: What gift should you consider BEFORE Black Friday?
Think about it… Won’t most gifts be tossed aside a few days after Christmas? Well here’s one gift that your child will always be thankful for–teaching him/her to swim. It’s a gift that will last FOREVER!
Your child will never be embarrassed at a pool party because he/she can’t swim, and more importantly, it’s the ONLY GIFT that could save your child’s life.
And remember, learning basic skills is not enough. Every child should learn formal strokes like freestyle and backstroke, not just how to get from point A to point B, but how to get there strongly. So whether they are in a pool, the lake, a river, or the ocean, their swimming skills could really prevent an unnecessary tragedy.
NOW is the time to SECURE the most popular class times for Winter Swim Lessons! Some of them are already full! AND we have nearly 1000 fliers going out next week so don’t delay–enroll today! Register at www.swimlessonscompany.com now for your choice of class times.
Four INDOOR LOCATIONS with WARM WATER (87-93 DEGREES):
1. Northeast Columbia – Hilton Garden Inn-Farrow Road (near Providence NE Hospital)
2. Harbison – Hilton Garden Inn – Columbiana Centre Drive (and less than 6 miles for Lake Murray Dam)
3. Southeast Columbia – Holiday Inn Express & Suites (Garners Ferry Road just past I-77 connection)
4. West Columbia – Still Hopes Wellness Center (just past Dee’s Wings off Knox Abbot)
GIFT CERTIFICATES ARE AVAILABLE!
Looking for a great gift idea for Christmas? Call our office or send me an email to order your Swim Lessons Gift Certificate TODAY!!! The only Christmas gift that could save a child’s life!
Jim Reiser, M.S.
The Swim Lessons Company
2011 WABC President’s Award Winner for Contributions to Learn-to-Swim World Wide