The Swim Professor

Jim Reiser, M.S.

Social Media for Swim Lesson Parents

Your ability or willingness to take the time to communicate with your customers, your swim lesson parents, can make or break your swim school.  Keep in touch with them via email, and use social media like facebook, twitter, and LinkedIn.  Here’s an example of a recent message I posted on our Swim Lessons Company Facebook [...]

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January 16, 2012 - 3:34 PM No Comments

Summer Swim Lessons Planning

A great New Year’s resolution for swim school owners may be to simply plan better than the year before.   Like Santa Claus, I’m making my list and checking it twice!   So what am I doing right now?  Here’s my first draft of my “To Do’s” for my 2012 Learn-to-Swim season: 1. I email my current [...]

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January 4, 2012 - 5:57 PM Comments (2)