The Swim Professor

Jim Reiser, M.S.

Swim Lessons Results are Dependent Upon Effective Communication

So last night my wife Heather and I were winding down and watching reruns of “King of Queens” and she fell asleep on the couch.  I decided to head to bed and let her sleep.  Well a few hours later, our five-year old Nolan goes downstairs and decides to curl up on the couch with her in the middle of the night.  He then proceeds to wake her up and asks:  “Can we go upstairs and sleep in your bed?

Heather says: “Okay, but just for little bit.  Then you need to go back to sleep in your bed like a big boy.  You go ahead up and warm the bed up for us and I’ll be up in 5 minutes.”

Nolan responds: “I have no idea what you’re saying to me!” LOL!

This leads me to our choice of words and lingo when teaching young children to swim.  Too often we try to impress the parents and use advanced terminology.  While it may sound good to the parents, more often than not our young students don’t understand what we are trying to convey to them.  In my 5-Year old Nolan’s words:, “I have no idea what you’re saying to me!”   If they don’t understand what we are telling them, learning will be hindered.  On the contrary, if a Swim Instructor uses the K.I.S.S.  technique (Keep it Simple Stupid), children will learn to swim faster.

The International Swimming Hall of Fame has named Jim Reiser the recipient of the 2015 Virginia Hunt Newman Award for his curriculum and approach in teaching infants, toddlers, and children to swim.  Jim is the first American to win the award in 10 years.

If you would like to learn more about the Swim Lessons University certification program and curriculum, make sure to visit us at  We have training and certification programs designed for both private instructors as well as organizations like YMCAs, Recreation Departments, Athletic Clubs, and more.

Swim Lessons University is currently being utilized by recreation departments, YMCAs, America Camp Association swim lessons programs, as well as by private swimming instructors in 45 states and over 30 countries!

You can also call us toll free at 1-866-498-SWIM (7946).

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January 19, 2015 at 11:05 am Comments (0)

NCAA Swimming Scholarships may become EXTINCT!

You read it correctly!    IF we care about the sport of swimming, whether you are swimming instructors, swim coaches, swim parents, or fans–we must get ready to fight for it, as ASCA Executive Director John Leonard writes in his article below.

Take a minute to read it now.  As always, John’s articles are honest, informative, and to the point.  He doesn’t dance around and politic.

He tells you the way it is.

With John’s permission, I share with you:


The House Is On Fire”

By John Leonard

One of the key roles that the American Swimming Coaches Association has played in American Swimming since 1958, is to warn of threats to our sport. Today, I am going to tell you about the biggest threat to American Swimming in the history of our sport.

NCAA Scholarship Swimming is under assault. And very likely to become extinct SOON if we don’t act to save it.

This is critical to all of us for two reasons:

First, for ALL of us, the USA is the only country in the world where a young man or young lady taking her/his first swimming lesson TODAY, has NO LIMITS on their future! They can choose to swim a little, swim a lot, excel, (or not) go through high school swimming, move on to the world’s most competitive program in NCAA swimming. (which attracts athletes from all over the globe, seeking what they don’t have at home) and go on to be an Olympian.

Or they can chose to do summer league swimming, swim in high school, move on to academic life, and never swim again.


In no other place on earth is that the case. In most of the globe, that young lady or man has almost nothing BUT limits – and most, even if they are serious youth swimmers, have no choice but to quit swimming between 15-18 and concentrate on academics which determine their future. No option of Scholarships, no option of elite coaching – no realistic dreams of being the best they can be. Their swimming careers END between 15-18.



Second, for all the reasons outlined above, NCAA Scholarship Swimming is the engine that drives our Olympic/International Success. Those 6,000 NCAA Scholarship Swimmers who keep swimming from 18-24 as they mature (and late maturers are the leading edge of elite athletes) are the talent pool which we have drawn on to lead the world in swimming for more than 100 years now. NCAA Scholarship Swimming is the EDGE that we have over the rest of the Swimming world.

IF NCAA Scholarships go away, the USA in ten years will look like a second rate swimming nation. We’ll have similar numbers of elite athletes, except some of our friends live in countries where swimming really COUNTS in the culture. You all know where swimming ranks in the USA in terms of cultural importance.

So, what do we do?

You’ll hear lots of work ideas and see lots in action soon. We have about a 12-24 month window to save scholarship swimming and elite coaching jobs in the NCAA. Within 24 months, the path will be set. Universities will be either keeping or dropping scholarships and full time elite coaching jobs by then. All of this DRIVEN of course, by the insatiable need for dollars for football and basketball players, and 6 Million Dollar a year football coaches.

We will need YOU to rally your teams. Get tons of letters and emails written to University Presidents and Athletic Directors in support of the Real Student Athletes swimmers. The College Swimming Coaches Association of America and the ASCA are working together with USA Swimming to develop the plan, and ask you to work the plan.

I am personally so offended by the hypocrisy of the NCAA ad that goes on about “most of them will go pro in something other than sports.” Which implies that the NCAA actually has something to do with that! WHILE the finance of University sport heads inexorably towards the ELIMINATION OF OLYMPIC SPORTS in favor of the semi-pro leagues for football and basketball players.

It’s a toss up right now whether the IOC/FINA or the NCAA is the most hypocritical organization in the world of sports today – but that’s a discussion for another day.

What is for today is simply this… if you love American Swimming, get ready to fight for it.

We’ll need ALL OF US, TOGETHER, to save it.

Let’s Go USA. We can do this. Plans coming. House on Fire. Man The  Buckets.

All the Best, John Leonard

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January 2, 2015 at 3:29 pm Comments (0)