As the American Red Cross raises it’s fees for swim lesson programs and it’s Water Safety Instructor certification, the interest in an alternative swim instructor certification is on the rise.   One of those alternatives is the Swim Lessons University Swimming Instructor training program. Barb Limbo, Aquatic Director for the Rapid City Aquatics Recreation Department in [...]

Swim Lessons University will offer its’ second annual Learn to Swim Instructor conference in Las Vegas, New Orleans, Orlando, and New York for the 2011-2012 year. Jim Reiser, “the Swim Professor,” will give four presentations at the one-day event.  The 2011-2012 topic agenda is as follows: 10:00 AM  – 11:15 AM My Favorite “Learn-to-Swim” Progressions: [...]

Liability Insurance Available for Individual Swim Teachers at a Savings ! Here’s another reason to join WABC (World Aquatic Babies & Children Network)!   If you operate as an individual swim instructor in the United States, Canada or the U.K., you probably have been stepping up and paying at the high minimum insurance rate as if [...]

Swim Lessons University training videos, testing, and swim instructor certifications are now available online! Have you ever had trouble getting your entire staff of swim teachers together for training?  In other words, you would have 2 or 3 instructors not show up, resulting in YOU having to teach the entire training session over just for [...]

“Close your mouth!” Many parents (and even swim teachers) remind their children when taking swimming lessons.  I assume they are afraid that their child will choke on the water, or worse . . ..  But truth be told, while you may not want your child swallowing the pool water to reduce the risk of a [...]

What is the most important component of a successful swim school or swim lessons program?   The swim instructors of course!  Without competent swim teachers, the swim lessons are a flop!  In many cases, the swim lessons are even a waste of time.  In some others, they are actually dangerous. There are multiple factors that affect [...]

This blog is meant to serve as a big thank you to Kristin Newman, who wrote the poem below for our wedding day, 11 years ago yesterday. My wife and I celebrated 11 years last night, and before we went out, I shared this poem with her. At our wedding, my former USS club team, [...]

Make sure to check out our brand new home page video on Swim Lessons University. The video, also available on YouTube, is called What is Swim Lessons University?” In just over eight minutes, all your questions will be answered. By watching this video you will learn all about Swim Lessons University. Whether you are a [...]

Your swim instructors are the lifeblood of your swim school business. They determine whether you succeed or fail. After training and testing your swimming instructors, the next step to developing more effective swim teachers is to help them improve. How can you do that? One great way is to assess your swim instructor’s performance with [...]

If you’re going to have a great swim school staff, as a swim school owner, you have to do a number of things well: 1. Have a proven approach to selecting and hiring (and yes, even firing). 2. Have a full-proof swim instructor-training program (one swim school owner who uses the Swim Lessons University curriculum [...]