How Can You Make Your Swim Instructors Smile? Dear Swim Professor: How would you encourage, insist, demand, or coax an excellent instructor into smiling and quit frowning?  I have tried everything.  He loves what he does… he just doesn’t and cannot display pleasant facial expressions, and has a natural “concerned” look most of the time.  [...]

Are you discouraged when you have swim lesson classes with openings? Are you discouraged when parents only enroll their children in one set of swim lessons a year? Are you discouraged that your learn to swim advertising isn’t working? Take advantage of the SOCIAL BOOM and use FACEBOOK to help increase your swim lessons enrollment.   [...]

The article posted on CNN.com and posted on the USSSA Owners group by Ria Mackay, What Teachers Really Want to Tell Parents is a fabulous article.  Every parent and teacher should read it… I agree, with first hand experience, that many parents take it way too far–exactly as this article points out.  Sadly, when parents [...]

Well our Swim Lessons University Swim Instructor Conference is Las Vegas in the books, but the New Orleans Swim Instructors Conference is just around the corner!  Of course if you missed these, we will hold two more conferences this spring, one in Orlando in February and one in NY in March. As in the years [...]

How can your swim instructors take your lessons program to another level?  This email exchange demonstrates how Swim Lessons University training can help your Learn to Swim program experience the same success, not only in the pool, but on making an impression on your customers–the parents.   Your Swim Teachers are the lifeblood of your program.   [...]

Dear Swim Professor: I recently signed my 5 year old up for a Swim 101 class next week at the your Chesterbrook location and I just have some follow-up questions: The lessons are from 4:00 to 4:25 for 5 days.  What will Elaine have learned in this time frame?  Am I missing follow-up classes that [...]

Swim Lessons University will offer its’ second annual Learn to Swim Instructor conference in Las Vegas, New Orleans, Orlando, and New York for the 2011-2012 year. Jim Reiser, “the Swim Professor,” will give four presentations at the one-day event.  The 2011-2012 topic agenda is as follows: 10:00 AM  – 11:15 AM My Favorite “Learn-to-Swim” Progressions: [...]

Last night one of my instructors got this question/comment from a parent: “I don’t see why she has to learn to breathe to the side… I think it’s just fine to breathe to front.” Wow!   That just shows why the majority of our swim lessons participants are “beginners” and not near enough parents know enough, [...]

At Swim Lessons University, we have added a brand new course:  Lifesaving Strokes 402.  Swim Instructors will learn some of the most effective teaching techniques on how to teach the Sidestroke, Elementary Backstroke, and Treading water. Not only are these important skills for a child to learn if he/she ever wants to become a certified [...]

Liability Insurance Available for Individual Swim Teachers at a Savings ! Here’s another reason to join WABC (World Aquatic Babies & Children Network)!   If you operate as an individual swim instructor in the United States, Canada or the U.K., you probably have been stepping up and paying at the high minimum insurance rate as if [...]