Your ability or willingness to take the time to communicate with your customers, your swim lesson parents, can make or break your swim school.  Keep in touch with them via email, and use social media like facebook, twitter, and LinkedIn.  Here’s an example of a recent message I posted on our Swim Lessons Company Facebook [...]

I was dumbfounded this morning as I watched two former competitive swimmers, now swim instructors, do freestyle demonstrations with their eyes closed!  These were great age group swimmers. In fact, one of them was even a state champion! Ironically, later this afternoon I received a call from the assistant superintendent of the school district, where [...]

Did your student plateau?  While incorporating sound swimming progressions can help push progress along, many times teachers and parents unnecessarily get frustrated when learning “appears” to slow down, and this is often referred to a swimming plateau. What swim lesson instructors and parents must understand is that the child is STILL LEARNING even when it “appears” [...]

This blog is meant to serve as a big thank you to Kristin Newman, who wrote the poem below for our wedding day, 11 years ago yesterday. My wife and I celebrated 11 years last night, and before we went out, I shared this poem with her. At our wedding, my former USS club team, [...]

Your swim lessons curriculum is something every swim school should take seriously.  But even more important than the curriculum itself, is how the swim school owners ensure that each and every member of their staff of swim instructors have lesson plans, can effectively teach the swim skills sets and progressions, and have a strong foundation [...]

Swim Lessons University just hosted its’ first of two “One-Day Conferences” for the fall of 2010.  Says swim school director Aileen Donnelly of New Jersey, “Thank you, Jim Reiser, for the seminar.  I learned some new ways to teach and I also loved that you reinforced how to teach kids to swim, especially how I [...]