What is the most important component of a successful swim school or swim lessons program?   The swim instructors of course!  Without competent swim teachers, the swim lessons are a flop!  In many cases, the swim lessons are even a waste of time.  In some others, they are actually dangerous. There are multiple factors that affect [...]

If you’re going to have a great swim school staff, as a swim school owner, you have to do a number of things well: 1. Have a proven approach to selecting and hiring (and yes, even firing). 2. Have a full-proof swim instructor-training program (one swim school owner who uses the Swim Lessons University curriculum [...]

TOO MANY PARENTS THINK THAT WHEN THEIR CHILD CAN SWIM UNDERWATER THAT THEY DON’T NEED ANY MORE LESSONS! Does your swim school experience this problem?   Of course it’s not only a problem for swim school business, it’s a very serious problem for the child’s safety.  I would like to share with you today a couple [...]

So can YOU or YOUR business benefit from Social Networking? Are you resisting the idea of Facebook, Twitter, blogging, etc.? Technology changes are always hard for me and I was resistant at first too.   In fact, I have been only using twitter for a few weeks but I have been trained in it now and [...]

Each child is certainly unique,  and according to the McKesson Clinical Reference Systems, it is difficult to describe exactly what to expect at each stage of the child’s development.  However,  I thought you would enjoy me sharing some of the common trends in development for two year olds.  Socially, these are some common characteristics: Imitates [...]

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The Swim Lessons University Super Conference is a one-day, information packed event with an EARLY BIRD RATE of just $75.00 (the rate will increase 30 days prior to the event).   Don’t miss out on Jim’s enthusiastic delivery of four state-of-the art presentations featuring video and power point content that you can actually take home and put [...]

There is so much we can learn from the late, legendary UCLA Basketball Coach John Wooden.     As a teacher, coach, and parent, I try to apply Coach Wooden’s life lessons every day.    I liked the 7 Point Creed so much I had it printed on my competitive swimmer’s t-shirts some years ago.   Since his [...]

Dear Teachers & Parents: I received an email today with a VERY COMMON QUESTION from a parent who has a young two year old in our Parent & Me class who is doing wonderfully.  However, and I think this happens often, there was a misunderstanding that because of the progress the little one was making, [...]

Pediatric Drowning Prevention Guidelines Updated By Chris Emery, Contributing Writer, MedPage Today Published: May 24, 2010 Reviewed by Zalman S. Agus, MD; Emeritus Professor University of Pennsylvania School of Medicine and Dorothy Caputo, MA, RN, BC-ADM, CDE, Nurse Planner Action Points