The Swim Professor

Jim Reiser, M.S.

Swim Lesson Tips

George Bernard Shaw once said, “What we want is to see the child in pursuit of knowledge, and not knowledge in pursuit of the child.”

Think about that . . .  this word of advice may be one of the best swim lesson tips you could receive for teaching anyone.  If your student is full of curiosity, excitement, and driven to learn and get better, the child will do wonderfully.  The best swim lessons instructor knows how to engage their students to the degree that they can not help but to learn and excel.

In the DVD, Teach Like a Pro you can learn many tricks of the trade that will allow you to be more effective and even motivate your students.   Whatever you can do to create an internal drive in the student will enhance his/her ability to master the skills at hand.

Whether you are teaching a preschooler who needs learning to be like play or an adult who needs the confidence to relax and acquire skills.   When one is in pursuit of knowledge vs. the other way around, teachers will get the best from their students.

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August 30, 2010 at 3:09 am Comments (0)

Swim Lessons University Super Conference: Tricks to Making Swim Lessons More Fun!

Just finished final preparations for my second talk at the Swim Lessons University Super Conference in Indianapolis and Las Vegas.   Take a sneak preview of what will be addressed and swim lesson ideas in the talk titled:

Tricks to Making Swim Lessons More Fun!

  • A Funny Preschool Story
  • Characteristics of Preschoolers
  • Your evaluation of the Surprise Video
  • Role Playing Activity
  • A new idea for you to try!
  • Video samples of techniques that work
  • Motivational award ideas
  • Why my “most praised teacher” wouldn’t make my “All-time” TOP 10 List?!?!
  • Differences in approaches to teaching beginners shared on video
  • An example for you to listen to . . .
  • Discipline Strategies
  • Loving Punishments vs. Power Punishments

I hope you will join me to hear “the rest of the story” at the Swim Lessons University Super Conference in Indianapolis or Las Vegas.  Register now for just $75 and receive 5 FREE Online Tests & Certificate programs ($50 value) PLUS MUCH MORE!

Trust me, I am making this conference worth your while!  Register today at

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August 25, 2010 at 11:25 pm Comments (0)

Swim Lesson Rules

Keep in mind that when teaching kids swim lessons, that children will actually feel safer when they know what the rules are, especially in new or exciting situations.   If a child is scared, they will have a hard time having fun.  So when you kindly, but firmly give children rules or boundaries and let them know it’s to keep them safe, you start building trust.

Discipline is the gift of responsible love.  Discipline and rules and punishment are related, but they are not the same.   Discipline is  the continual everyday process of helping a child learn self discipline.  No child is born with it.  It has to be taught.

Disciplining a child “includes” making rules or “setting limits.”  Good ones have these characteristics in common:

  • Serve a purposes
  • Within a child’s capacity
  • They are consistent
  • They are express a concern and/or ensure safety.

What do you do when the rules are broken?  First, I want to stress the importance of showing appreciation for what children are doing well, because this is often more effective than the punishment.   But when you do have to punish, here are some do’s and don’ts:


  • React irrationally
  • Retailiate with force
  • Verbally abuse the child himself


  • React with a calm, firm reminder that you don’t approve of the behavior.
  • Remind the child that there are consequences for unacceptable behaviors
  • Be understanding (in some cases) but certain behaviors still warrant consequences

Reasonable consequences  in a Swim Lesson :
1.  Warning (with reminder that the next consequence will result in time out of the pool)

2.  Time Out (with reminder that the next consequence will result in you and child having talk with parent)

3.  Talk with Parent (with suggestion of further revoked privileges at home).

At home, you usually hear that time outs should be about “1 minute per year old.”  For swim lessons, however, I usually go with about “30 seconds of time out per year old” because the parents are paying for the lesson AND 30 seconds out of the pool probably feels much longer than a minute to a child who likes the water!


Love is at the root of all healthy discipline.  The desire to be loved is a powerful motivation for children to behave in ways to please you.

There are many other swim lesson techniques that will also have a huge impact on the child’s behavior.  For example, the way you use feedback, the way you allocate practice time, the way you minimize downtime (when kids, especially boys,  get into trouble), your class management skills, etc.  Learn more about these in the Swim Lessons University Instructional DVD “You Can Teach Like a Pro !”

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August 23, 2010 at 7:00 pm Comments (0)

Swim Lesson Plans for Kids


When developing Swim Lessons Plans for Preschoolers, you want to start your class on the right foot.  Two of my favorite television shows for preschoolers are PBS’s “Mr. Roger’s Neighborhood” and BBC Kids “Rosie & Jim.” One thing you will notice with these two shows as well as many other successful shows for young children is that each show starts the same way.  This is also a great swim lessons idea!

In case you’re not familiar with the late and legendary Mr. Roger’s Neighborhood television series, each time he began a show he would walk into his television living room at the start of the visit singing, “Won’t You Be My Neighbor?”

The song is gentle and caring, and features comforting lines like “It’s a beautiful day in this neighborhood” and ends with “Won’t you please? Won’t you please? Please won’t you be my neighbor?”

For your swim lesson plans , the next idea you can take from these show is to PRETEND!  Preschoolers love to use their imagination and pretend.

At Swim Lessons University, we start each of our Swim 101 classes with a swim lessons activity story called “Your Motorboat’s Stuck in the Mud.”  In this activity, you (the teacher) start the activity off by saying, “Once upon a time, i.e., Johnny was taking a boat ride, when all of the sudden, the boat got stuck in the mud!   Then you really get your students engaged by saying, “now say what I say:”  “That’s okay (that’s okay), I know how to get the boat out of the mud ( I know how to get the boat out of the mud). ”  All you have to do is kick like this (All you have to do is kick like this)!”    And the teacher demonstrates a stationary kick holding the bench or the step.

I look forward to sharing more swim lessons ideas for teaching preschoolers in my next blog.

The International Swimming Hall of Fame has named Jim Reiser the recipient of the 2015 Virginia Hunt Newman Award for his curriculum and approach in teaching infants, toddlers, and children to swim.  Jim is the first American to win the award in 10 years.

If you would like to learn more about the Swim Lessons University Online Swim Instructor Certification  and curriculum, make sure to visit us at

Swim Lessons University is currently being utilized by recreation departments, YMCAs, America Camp Association swim lessons programs, as well as by private swimming instructors in 45 states and over 30 countries!

You can also call us toll free at 1-866-498-SWIM (7946).


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August 19, 2010 at 4:50 pm Comment (1)

Reasons To Avoid Buying Stocks In A Pro Athlete

For many passionate sport followers becoming an investor in a favorite sport or team means to play an active part in the business and professional success of that team. Football soccer and basketball are a couple of the most followed sports, but it’s only in the occasion of the current Olympiads in Brazil that a large number of new investors are considering to invest money in their favorite athletes in sports like swimming, cycling, tennis or other.

Top Most Important Reasons To Reconsider Athletes

Investors who are going to place their next investment in their favorite athletes should rethink the whole job they are likely to do. In fact, there are a few important reasons why investors should never buy stocks in a professional athlete.

First of all, athletes in high contrast sports have very often uncertain careers, due to many factors. Injuries are very frequent and with time these might seriously affect the athletic capabilities of that athlete.

Another business reason to avoid buying stocks in athletes is that investing is extremely complicated and investors need constant guidance and reliable tips to follow, otherwise their entire job in investing will turn out to be a failure.

Find Out Your Financial Guidance At YM!

Financial help and support should be researched in reliable and great financial companies. The current situation within the financial world is pretty diversified with a large number of new startups in the pool of financial companies.

However, financial companies are not all the same. Truly and really reliable and 100% regulated financial companies in the net are rare to be found. You can contact Yield Management Inc. in order to learn more about the opportunities you can have as a new investor.

Yield Management Inc is a strong and solid emerging financial company whose headquarter is located in New Delhi, India, which is becoming the next financial region of the world. Financial help and support

Yield Management Inc – Where Goals Become Reality

At Yield Management Inc new investors can get trustworthy and 100% successful tips about how to manage or plan a financial investment. Portfolios for investment can be individually opened by investors or can be opened by financial advisors for clients.

The financial advisory services at Yield Management Inc are normally immediate and effective. In fact, the professional financial advisor of the Yield Management Inc’s team suggest their clients to choose only the proven and most powerful investments.

Awareness And Reliability

At Yield Management Inc investors of all expertise level can really find the most reliable and successful team of advisors and market analysts. Yield Management Inc is where investors’ money are put at work and where money gives the most of its potential.

In fact, the team of financial advisors and managers at Yield Management Inc studies and analyzes the most effective and suitable investment for each single investor, so to offer investors the best custom-tailored solutions for their specific needs and financial objectives, which are normally different and depend from specific financial conditions and level of risk tolerance.

Get In Touch To Yield Management Inc!

If you are interested in learning more about Yield Management Inc and its great team of educated and dynamic professionals in the financial arena, you can easily get in touch using the email address in the company’s website or making a phone call.

August 18, 2010 at 7:28 am Comments (0)

Swim Lessons University Las Vegas Conference date change

If you want to do both the Swim Lessons University Super Conference in Las Vegas AND the U.S. Swim School Association’s Infant-Toddler Course—YOU CAN NOW DO BOTH!

I just got off the phone with the Las Vegas Hilton and moved my conference up to Monday, October 11th!
When I originally set the date for the Swim Lessons University Super Conference, I didn’t know USSSA was doing an Infant-Toddler course that day. I know many of you will want to do both so now you can!

If you haven’t taken the US Swim School Infant-Toddler course, my friend and colleague Bob Hubbard will be administering the course. I certainly encourage you take it (I have)!

Look forward to seeing you at the Swim Lessons University Conference in Las Vegas or Indianapolis.

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August 16, 2010 at 8:17 pm Comments (0)

Swim Lessons University Super Conference: Swim Lesson Ideas & Infant-Toddler Swimming

Just finished final preparations for my first talk in at the Swim Lessons University Super Conference in Indianapolis and Las Vegas.   Take a sneak preview of what will be addressed and swim lesson ideas in the talk titled:  Infant-Toddler Swimming:  Practical Benchmarks and Progressions

  • Brand new benchmarks for Infants & Toddlers
  • 3 Types of Infant-Toddler Swimming Lessons
  • How your product will determine your success
  • Should your lessons involve crying?
  • VIDEO FOOTAGE of my Parent & Me classes including some that NO ONE HAS EVER SEEN BEFORE!
  • What parents KNOW (and what they DON’T KNOW!)
  • A waste of time?
  • Is the next Michael Phelps in your class?
  • What parents need to know
  • Educating your Swim Lesson parents
  • A personal email to Jim Reiser

I hope you will join me to hear “the rest of the story” at the Swim Lessons University Super Conference in Indianapolis or Las Vegas.  Register now for just $75 and receive 5 FREE Online Tests & Certificate programs ($50 value) PLUS MUCH MORE!

Trust me, I am making this conference worth your while!  Register today at

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August 15, 2010 at 3:26 pm Comments (0)

Swim Lesson Objectives


Does your swim school experience this problem?   Of course it’s not only a problem for swim school business, it’s a very serious problem for the child’s safety.  I would like to share with you today a couple ideas I have when it comes to SWIM LESSON OBJECTIVES.

Number one, I have created a motivational awards bracelet system that includes a safety component: Water Safety System.

Number two, I have developed a set of Benchmarks/Swimming Proficiency Test Questions to help swim parents understand not only the importance of learning to swim, but what  children are capable of and should learn at a variety of given ages.  Here they are:

Would your child survive?

Only automobile accidents take more lives than drowning for children ages 1-14.   How well does your child swim?    Would your child survive an accidental fall into the water?

Can your child pass the following swim tests?

1 – 2 years olds: Can your child comfortably hold his breath and swim a short distance for up to 5 seconds?  Pass / Fail

2 – 3 years olds: Can your child get back to the side of the pool from a standing entry?  Pass / Fail

3 – 4 years olds: Can your child swim with the face in the water and get a breath when needed for at least 15 feet?  Pass / Fail

4 – 5 years olds: Can your child swim 30 feet of backstroke and freestyle with side breathing?  Pass / Fail

5 – 6 years olds: Can your child swim 25 yards of backstroke and freestyle with side breathing?  Pass / Fail

6 – 8 years olds: Can your child swim 100 yards using a variety of formal strokes?  Pass / Fail

Your child is capable of the above Swim Lessons University ™benchmarks.  Help reduce your child’s risk of drowning by helping your child achieve those benchmarks, using the Note & Float ™system, and following the “Safer 3!”

Learning to swim saves lives.  Give your child a life-time gift–teach him/her to swim!

Of course there are children who may accomplish these objectives earlier, and some who enroll later.  Nevertheless, this gives your new parents of young children especially a set of reasonable Swim Lessons Objectives or benchmarks for their child.

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August 11, 2010 at 1:26 pm Comments (2)

Swim Lesson Curriculum shines in Tennessee

I want to thank Coach Brad Kerr in Tennessee for his permission to post the following letter:

Dear Coach Reiser:

My name is Brad Kerr and I spoke with you last summer.  You basically gave me a free consultation on how I could go about starting a swim lesson company here in Tennessee.  I am writing a year later to thank you so much as it has gone so well thanks to you.

Because of  your swim lesson curriculum I have done so well that I have enough clients in enough places that I eventually has an apartment complex allow me to use their pool as my home base for FREE!  Even in the winter I had people asking me for lessons with Mr. Brad!

Well I just wanted to let you know because I now have the confidence and drive to get it done thanks to you.  I want to thank you for being kind enough to guide me when others thought I would fail.

Looking forward to another successful summer using your Swim Lesson Plans and swim lesson ideas.

Hope to see you at one of your conferences soon!

Thanks Coach!


August 6, 2010 at 3:11 pm Comments (0)

Central Florida YMCA Swim Instructor COMMENTS on Swim Lesson Plans

Dear Swim Professor,

I wanted to let you know I got my DVD’s today.   I wanted to write earlier, but have been extremely busy with lessons. Your swim lesson videos and swim lesson plans are so awesome!   I love the fact that you don’t display kids who already know how to swim to show strokes. It is so frustrating as an instructor when your looking for ideas to help a child who is having challenges. I have a huge class of preschoolers on Saturdays.  Despite the class size, with the help of your videos my kids were the stand out swimmers. I even had a parent asked to have her child switch to my class even as full as it was. I had to say I couldn’t do it, but what a feeling I had all day! I will definitely be buying more videos (just waiting for payday :)) Thank you, Thank you, Thank you.

Blessings, Michele S.

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August 5, 2010 at 7:03 pm Comments (0)