The Swim Professor

Jim Reiser, M.S.

Fun Swim Lesson Ideas

One of my Swim Lessons University talks in 2010-2011 was titled, “Tricks to Making Learning Fun.”  In this presentation, I shared with my attendees 14 Swim Lesson Tips and Success Strategies that I have found to be fun and practical to adapt in your learn to swim classes.

Tip #4 was one I learned from the TV series Mr. Roger’s Neighborhood.   Each day Mr. Rogers would bring a special item of interest to his show to share with his young viewers.   He would then  find a way to work it in to the show’s theme, one way or the other.  It could be anything!  Something  he made, a picture, a toy, something you eat, etc.

So my Tip #4 was that I encourage my teachers to “Bring an Item of Interest” for your kids swim lessons to share with your young students.   It doesn’t take much to spark a young child’s interest and curiosity, and the response you will get from it is amazing.  Not only does it take just a minute or so to incorporate, the motivational factor is priceless.  You wouldn’t believe how much your young swim lessons students will look forward to your next class just to find out what their swim instructor will have to show them next!

Instructor Maria Darwood, who attended my conference in Orlando, brought a perfect example of this to the conference.  It was a little cut-out of a character she named “Stanley.”  It was colored in crayon and laminated, and she tells her students about all the places Stanley visits.

During the past week he traveled to New York City and saw Rockefeller Center Ice Rink, Time Square and the Statue of Liberty. He then traveled with another family in Virginia aboard the U.S.S. Newport News, nuclear submarine. Stanley went flying from an airfield by Langley Air Force Base. Then traveled to D.C. to visit the White House, the U.S. Capital, and the Washington Monument, “It was Presidents Day!”

Of course Stanley visited “The Swim Professor” at the Swim Lessons University Swim Teachers Conference in Orlando, and I was honored to have my picture taken with Stanley!  He will be wrapping up his travels in Tampa, Florida.  He will then go across the state to visit Kennedy Space Center for the final launch of Discovery this Thursday at 4:50 P.M.

You can see my picture with Stanley on the Swim Lessons University Facebook Page!

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February 23, 2011 at 6:03 pm Comments (3)

The Swim Professor needs your help to win the “Best Twitter Feed – Swimming 2011 Reader Choice Awards” competition

The Swim Professor needs your help to win the “Best Twitter Feed – Swimming 2011 Reader Choice Awards” competition.   As a contributor to, I’ve been honored as a finalist in their Swimming 2011 Readers Choice Award.

By casting your vote online , you can help me “reach for the wall”  in their Best Twitter Feed competition.  I give my best effort on a daily basis trying to contribute useful tips and info. through my twitter feeds and facebook posts.   I’m hopeful those contributions will pay off by you casting your vote! 

The race is close, and it looks like its going to come down to the last stroke!

Thanks for your business and for your loyal support.

Vote Swim Professor today!


Jim Reiser, M.S.

The Swim Professor

Swim Lessons University

February 21, 2011 at 6:31 pm Comments (0)

Swim Lesson Games for Kids

If you’re anything like me, you’re always looking for ways to be more creative and make your swim lessons more fun, without taking too much away from practice time.  Nothing is more satisfying for a swim instructor, or for a swim lessons parent as far as that goes, than to see the children truly enjoying learning to swim.  When you can cause your swim lesson students to smile and laugh, they will look forward to each lesson and want to come back for more!

One idea I recently came up with was to have a “Tongue Twister of the Day.”  The children absolutely love it!  Give it a try!  Here are eight good ones:

Swim Lesson #1:  “Rubber baby buggy-bumpers”

Swim Lesson #2:  “Red leather, yellow leather”

Swim Lesson #3:  “She shall sell seashells”

Swim Lesson #4:  “Eight apes ate eight apples”

Swim Lesson #5:  “Cool clean canned clams”

Swim Lesson #6:  “A stiff stack of thick steaks”

Swim Lesson #7:  “Around the rugged rocks, the ragged rascal ran.”

Swim Lesson #8:  “Toyboat, toyboat, toyboat”

Share this swim lessons activity with your swimming instructors, and let the fun begin!  Enjoy!

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February 13, 2011 at 10:05 pm Comment (1)

Private Swim Lessons

What do I think about private swim lessons (one-on-one)?  Are they the most beneficial for kids swim lessons?  Over the past 25+ years, I have taught thousands of swim lessons.  From private swim lessons (one-on-one) to large group swimming instruction (taught beginning swimming classes of up to 25 college students from 1993-2005 at the University of South Carolina) and everything in between, and every age group category.

So in today’s article, Private Swim Lessons, I’d like to share my thoughts and experiences on private swim lessons.   Let’s take a look at the pros and cons, as well as a number of very important considerations:

  • The Number of Lessons & Student; Instructor Integrity
  • The Frequency of Corrective Feedback the Child Receives.
  • The “Missing Peer Learning” Factor
  • The Feedback Factor
  • Practice Time Factors.
  • The Cost / Profit Factors.
  • Scheduling Factors.
  • The Water Safety Factors

The Number of Lessons AND Student; Instructor Integrity

The number of private swim lessons that a child is going to receive with the same instructor is a very significant factor when determining whether or not private swim lessons are the best alternative.  In other words, a child may improve faster in a private lesson than in any other lesson format, however, I believe that rapid improvement is limited to a subjective number of lessons.  What is that time period?   If you watch closely enough—you will know!

So why is this?  First and foremost, the instructor-student integrity tends to naturally break down over time, very similar to why it’s difficult to teach your own child in one-on-one situations.  The same dynamic develops over time with your child’s swim instructor as the child gets to know the instructor and his/her comfort level with the teacher increases.  So when you are teaching a “one-on-one” lesson, you eventually lose that “teacher-student” integrity.   Why?  For starters, in order to keep the lesson enjoyable and fun, you have to be the child’s friend (so to speak).  When this occurs, there is naturally a break down in the child’s focus on the task at hand.  It does vary some from one child to the next, and even from one teacher to the next, but eventually it does happen.

The Missing “Peer Learning” Factor

The other dynamic that hinders the benefit of private lessons is the missing peer learning dynamic. Not only do children benefit from having at least one other child in their lesson for social reasons and to make it more enjoyable (it gets boring), but children also tend to work harder too.  Even if they’re “not competitive by nature,” it’s still “human nature” to work a little harder when you’re around your peers.  I’m sure you can think of a dozen examples.

Practice Time Factor

Practice is the “mother of learning,” and this factor certainly is a consideration that comes into play when determining the best class format, i.e., private lessons, semi-privates, trios, quads, small groups, etc.    In addition, there are a number of factors that will affect practice time in any of the previous mentioned formats, including but not limited to age, swimming ability, the instructor’s training and experience, etc.  Even with the least experienced of teachers, sufficient practice time will likely be achieved in a private lessons setting.  However, with well-trained and experienced teachers, private lessons are certainly not required to achieve the practice time goal.

The Feedback Factor

As you may know, my graduate work is in Physical Education and Motor Learning / Motor Skill Acquisition.  One very interesting study that I will never forget was about feedback.   The study shows that TOO MUCH FEEDBACK (more than 50% of the time) CAN HINDER LEARNING.  The reasoning too much feedback hinders learning is that the learner becomes dependent on the feedback.  I would also add the fact that “Kids Just Want to Have Fun!”   It’s not that they don’t want to learn, but you will drive most any child up the wall if you are correcting them every time they swim across the pool.

The Cost / Profit Factor

Ironically, while the cost of the private lesson is significantly higher than other formats, it also gives the swim school the lowest rate of return (unless the other class formats don’t fill up).   But business aside, my genuine professional advice to any parent who wants their child to become a better swimmer is to pay less (go with semi, trio, quad, etc.) and get more (lessons).  In fact, I can prove that philosophy to be true.  You can ask anyone who knows me or has seen me teaching my own children and they will tell you that I have always have my children in either semi’s, trios, or even quads.   In terms of which specific class I would choose, i.e., semi (2 on 1), trio (3 on 1), etc., it really depends on the child’s age and ability level of the child.

As a swim school owner, I want and need to do whatever the customer’s preference is, yet I like to educate them on the pros and cons and help them make an educated decision on what is best for their child.   From a business standpoint I know one thing for sure: profit cannot exist if you’re not true to your customers.  Show your customers (through your actions) that you care first, and the revenue with naturally follows.

The Scheduling Factor

For a start-up swim school without a sound scheduling/class placement plan, private lessons are certainly the easiest to schedule. You don’t have to predetermine the course needed because the individual’s ability level always determines your lesson plan or progressions.  However, if you have a solid placement system in place, you can make the scheduling issue a “non-factor” as we have since 1989!

The Water Safety Factor

From a drowning prevention standpoint, it is difficult to have a safer situation than one-on-one supervision.   Nevertheless, I encourage every parent no matter how small the class is to watch your child closely anytime they are in or around the water.  There’s no such thing as too much supervision when it comes to our child’s safety in a swimming pool.

Of course for beginners, especially those who can’t touch the bottom, I always favor using a progressive flotation device that clearly adds a safety component to the class.   And if you are teaching a large group of beginners, say 7 students or more, then I would prefer a Coast Guard approved Life Jacket, at least until the student has developed some swimming fundamentals and can touch the bottom.

When it comes to choosing an instructor, you want to choose one who has a philosophy that is child-centered.  There are plenty of unsafe practices could be dangerous for a child if a task-oriented approach is taken by the wrong instructor.  Of course Swim Lessons University Instructors are trained to use a child centered approach that includes safe, natural swimming progressions.


There is definitely a time and place for private lessons, and there are instructors, like my close friend Katrina Ramser Parish, who just loves teaching private lessons.   There is nothing wrong with that!  You do what you love to do!  If you’re not happy and enjoying what you are doing, then what’s the point?

So there are exceptions for every rule.   I personally prefer something different in “most” situations.   What is that something different?  Semi-private lessons, trios, and quad classes, and if the situation is right, i.e., student’s age and ability, teacher’s experience and training, etc., there is a place for small group swim lessons as well.

I hope you have enjoyed this blog, and be on the look out for a related blog that will discuss Semi-private Swim Lessons, Trios, and Quads!

February 4, 2011 at 6:04 pm Comment (1)

Who will “The Swim Professor” pull for in the Super Bowl?

Well, I loved this, so you’ll figure it out, LOL!

Tom Brady, after living a full life, died. When he got to heaven, God
was showing him around. They came to a modest little house
with a faded Patriots flag in the window. ‘This house is yours for
eternity, Tom,’ said God. ‘This is very special; not everyone gets a
house up here.’

Tom felt special, indeed, and walked up to his house. On his way up the
porch, he noticed another house just around the corner. It was a 3-story
mansion with a Black and Gold sidewalk, a 50 foot tall
flagpole with an enormous Steelers flag, and in every
window, a Terrible Towel

Tom looked at God and said ‘God, I’m not trying to be ungrateful, but
I have a question. I was an all-pro QB, I won 3 Super
Bowls, and I even went to the Hall of Fame.’

God said ‘So what do you want to know, Tom?’ ‘Well, why does Big Ben
get a better house than me?’

God chuckled and said ‘Tom that’s not Big Ben’s house, it’s mine.’

February 2, 2011 at 10:53 pm Comments (0)