The Swim Professor

Jim Reiser, M.S.

Swim School Customer Service

How can your swim instructors take your lessons program to another level?  This email exchange demonstrates how Swim Lessons University training can help your Learn to Swim program experience the same success, not only in the pool, but on making an impression on your customers–the parents.   Your Swim Teachers are the lifeblood of your program.   Make sure they are representing you well.

Dear  Coach Reiser:

I want you to know how much we have enjoyed having Ms. Michelle teach our daughter Ashley to swim over the last 6 weeks.  Michelle has been an outstanding swim teacher by praising Ashley when she succeeds in learning a new swim technique and constantly praising her  when she continues to improve on her swimming skills.  Ashley is excited to see Michelle every night at the pool and is dressed and ready to go swim as soon as I get home from work.  When we arrive at the swimming location, Ashley practically runs to the pool so she can begin her lessons.  Ashley is usually very shy around new people she meets but struck up an instant friendship with Michelle from day one.  Coach Michelle ALWAYS has a smile on her face and speaks not only to Ashley and me, but to my 2 year old daughter who comes with us to the pool.  Michelle has even taken the time to learn my 2 year old’s name and waves good bye to her when we leave so Ashley can begin her lesson and when we leave after the lesson is over. (this will be part of our “Marketing YOU and Your Swim School” presentation at this year’s Swim Lessons University Swim Instructor Conference).

I have registered Ashley for your next swim lessons session and Ashley requested that I again get Michelle for her teacher,and have done so.  What a huge compliment for a teacher when they are specifically requested by name!

We are hoping Michelle will be teaching again next summer so that Ashley can again receive the encouragement and praise she needs to continue her swimming skills.

Thank you!
Hannah M.

Hi Hannah!

That is really awesome!  And thank you…  I believe this is the only way we
separate ourselves in this economy, so I spend part of our instructor
training stressing this type of thing.  I am so glad it is appreciated.  Of
course the most important part is Ashley is learning to swim and enjoying
the process.

If you are on facebook, I would love to reward you for your comments.   Let
me know and I’ll tell you how to proceed….



I am glad to hear that Michelle will be rewarded for her efforts.  Not too
many companies will do that for their employees in this economy.  That’s
wonderful and a real motivator!

When Ashley started swim classes in early July she could not go underwater
for more than 2-3 seconds without panicking or would get frustrated when
her dad would try to teach her swimming techniques.  Last night I watched Michelle give Ashley your Adv. Swim Strokes lesson plan as she practiced her butterfly swim style and then dove under the water in the 41/2 feet deep to retrieve an item from the bottom of the pool.  The only thing I kept thinking was “This is the same child who was afraid of going under water no more than a month ago and who was afraid of taking swimming lessons??? Really???”  Even Michelle has commented on how quickly Ashley has learned how to swim.  I’m not exaggerating when I say that I almost literally have to jump into the pool myself to get Ashley out when class is over.  She loves it that much.  We are so looking forward to next spring/summer.

Thanks again,

The International Swimming Hall of Fame has named Jim Reiser the recipient of the 2015 Virginia Hunt Newman Award for his curriculum and approach in teaching infants, toddlers, and children to swim.  Jim was the first American to win the award in 10 years.

If you would like to learn more about the Swim Lessons University certification program and curriculum, make sure to visit us at 

We have training and certification programs designed for both private instructors as well as organizations like YMCAs, Recreation Departments, Athletic Clubs, and more.

Swim Lessons University is currently being utilized by recreation departments, YMCAs, America Camp Association swim lessons programs, as well as by private swimming instructors in 45 states and over 30 countries!

You can also call us toll free at 1-866-498-SWIM (7946).


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August 12, 2011 at 1:15 pm Comments (2)