The Swim Professor

Jim Reiser, M.S.

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Swim Instructor Certification Alternatives

As the American Red Cross raises it’s fees for swim lesson programs and it’s Water Safety Instructor certification, the interest in an alternative swim instructor certification is on the rise.   One of those alternatives is the Swim Lessons University Swimming Instructor training program.

Barb Limbo, Aquatic Director for the Rapid City Aquatics Recreation Department in South Dakota comments, “We have adapted the Swim Lesson University program. The ease of training staff is great. The videos show the instructors how to interact with children, not just show the progressions of the strokes.   Swim Lessons University is wonderful and has been great to work with on the switch at our facility–making our transition much easier.”

There are several real advantages, in addition to it being more cost effective solution for recreation departments, YMCA’s, and swim schools.   To name a few, all training can be done in-house.  SLU training features video-based courses so swim instructor candidates get to learn from watching real learn-to-swim classes and expert instructors vs. the traditional textbook approach.  Swim Lessons University training is also very convenient as swim teachers do all their testing online.

Former USA Olympian, 1988 Silver Medalist, and swim school owner Beth Barr speaks of Jim Reiser and Swim Lessons University:

“Your appreciation and knowledge of the sport, your business sense and your understanding of children and how they learn is revolutionizing the swim lesson industry.   Your efforts have not only given me the confidence to start BARRacuda Swim Works, they have also reminded me of the critical importance of our profession. Your passion is apparent and catching – it is important to teach children and their parents how to enjoy the water, safely, and to help them develop a skill they can enjoy their entire life.”


The International Swimming Hall of Fame has named Jim Reiser the recipient of the 2015 Virginia Hunt Newman Award for his curriculum and approach in teaching infants, toddlers, and children to swim.  Jim is the first American to win the award in 10 years.

If you would like to learn more about the Swim Lessons University Online Swim Instructor Certification  and curriculum, make sure to visit us at

Swim Lessons University is currently being utilized by recreation departments, YMCAs, America Camp Association swim lessons programs, as well as by private swimming instructors in 45 states and over 30 countries!

You can also call us toll free at 1-866-498-SWIM (7946).

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October 26, 2011 at 3:17 pm
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