The Swim Professor

Jim Reiser, M.S.

Freestyle Kick Games for Kids

Do your students ever get bored, or even lazy while you’re having them practice their freestyle kick in swim lessons? Here’s a fun little game you can incorporate called “Cat and Mouse” that has proven to be both MOTIVATIONAL and FUN! 

For more detailed instructions on “How to Teach the Freestyle and Backstroke,” check out our “SWIM STROKES 201/202/203” video course!

The International Swimming Hall of Fame has named Jim Reiser the recipient of the 2015 Virginia Hunt Newman Award for his curriculum and approach in teaching infants, toddlers, and children to swim.  Jim is the first American to win the award in 10 years.

If you would like to learn more about the Swim Lessons University certification program and curriculum, make sure to visit us at  We have training and certification programs designed for both private instructors as well as organizations like YMCAs, Recreation Departments, Athletic Clubs, and more.

The Swim Lessons University Instructor certification is an internationally recognized alternative to the Red Cross WSI. And when you utilize SLU, you can even SPECIALIZE to teach in specific courses or you can certify to teach then all! Best of all, when you choose Swim Lessons University you can do all your training at your own facility or in the comfort of your own home, at your pace, and at a fraction of the cost!

Swim Lessons University is currently being utilized by recreation departments, YMCAs, America Camp Association swim lessons programs, as well as by private swimming instructors in 45 states and over 30 countries!

You can also call us toll free at 1-866-498-SWIM (7946).


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October 5, 2016 at 2:38 am Comments (0)

Tips for Sport Parents and Youth Coaches

DON’T Tell Your Kid: “Do Your Best!”

“Do your best” is an overused, inaccurate cliché.  What we really mean to say is “Try your best.”  When it comes to performance in sports, sport psychologist Dr. Alan Goldberg cites that athletes, coaches, and sport parents should emphasize the “controllables” and take emphasis off the “uncontrollables” (U.C.’s).

Here are two examples:

  • To win is a “U.C.” You can “try to win,” but you won’t always win even when you “do your best.”  You have no control over the competition, the conditions, the officials, etc.  Winning is a “U.C.”
  • To have a best performance is a “U.C.” You can “try to perform your best,” but that doesn’t ensure that you’ll “do your best,” i.e., an all-time best game, a best performance or even a good one.


Swimming – Swimming a personal best time every event or winning a race.

Basketball – Making every lay-up or scoring 20 points every game.

Baseball – Fielding every ball hit your way, never striking out, or pitching a perfect game.

Soccer – Scoring on every shot attempt, never turning the ball over, etc.

What is controllable?  Simply “trying your best.”   I’ve been coaching and observing youth sports for 30+ years.  Here’s what I CAN’T say:

I can’t say that I have ever seen a swimmer race and try to lose.   I can’t say I’ve ever seen a basketball player try to miss a lay-up.   I can’t say that I have ever seen a baseball player try to make an error or strike out.   I can’t say that I have ever seen a soccer player intentionally miss a shot on goal!

My seven-year old’s baseball coach recently made him run a lap for missing a ground ball.  Do you think this is the best coaching practice to encourage improvement or to get a player to correct an error?  Consider this:  He didn’t try to miss the ground ball.   He is a young boy in his first year of organized baseball boy just learning to field groundballs.   Lastly, my son genuinely wants to please the coach–not let the coach down.

So how should the coach have responded to the error?  Instead of making him run a lap, the coach could have responded with one of two forms of feedback:  1. A correction that would help the young player identify why he misfielded the ball.  2. Give positive feedback to encourage him and communicate that he, the coach, believes in his young shortstop.  This would give the coach’s player the confidence to get the next one…but have a seven-year old run a lap for missing a ground ball?  Fear-based correction doesn’t work with young children.  Quite the contrary, fear-based correction scares kids, breaks down their confidence, and makes them feel unsure of their abilities.

Now if my son said, “Hey coach!  You’re just a BIG BUTT and you don’t know how to coach!”  That’s a reason to make him run a lap!  But that’s not what happened.  This was simply a seven-year old child who misfielded a ground ball as he was “trying his best.”

As a sport parent to three sons and as a third generation, educated coach–it pains me to see children being punished, hollered at, and belittled for making mistakes.  Young athletes don’t intend to disappoint us.  They don’t try to make mistakes.  They don’t try to lose games.  They are actually “trying their best.”  Do they always perform at their best?  No.  But neither do professional athletes!   All we should expect from any athlete is that they work hard, that they listen to their coaches, and that they try to correct mistakes when given the appropriate constructive feedback.

As sport parents and youth coaches we need to encourage our young athletes when they make mistakes–not punish them, belittle them or give them consequences and ultimatums.    Save those strategies for when they exhibit bad behavior, disrespect adults, or say mean things to their teammates—but not for making a human mistake while “trying their best.”  Ironically, the same coaches and parents are the ones who are baffled when a kid doesn’t want to go to practice or wants to quit.

The Positive Coaches Alliance (PCA) has created coping mechanism tools like “Flush it” to help athletes forget about mistakes.   In his book “Winning Every Day,” legendary football coach Lou Holtz discussed an acronym he called “W.I.N.” which stands for “What’s Important Now.” W.I.N. reminds players to stay positive and in the “now” not focus on any negative in the past.  When you’re thinking about a mistake you’re not helping yourself or your team in the present.  In football, the great defensive backs don’t remember getting beat for a TD until they see it on film the next day.   All the great ones develop an ability to stay in the now and focus on the task at hand.

In addition, athletes who focus on performance goals vs. outcome goals are almost always more successful.   An example of a coach who kept his team focused on performance goals vs. outcome goals is Legendary UCLA Basketball coach John Wooden.   It is well-known that the all-time winningest coach in NCAA Division I Basketball history NEVER talked about winning to his teams!  Yet we have Little League and Pop Warner coaches emphasizing the importance of winning the next game at every practice.

If you want to teach a kid to become a winner, you have to teach him how to use failure and adversity in order to achieve success.  You have teach him how to persevere and work through mistakes and failure, not fear them.  One of the greatest basketball players of all-time, Michael Jordan, sums this up perfectly in “Why I Succeed:”

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan

Instead of “hitting them when their down” youth coaches and sport parents need to encourage our young athletes when things don’t go their way.  More than ever this is the time they need reassurance.  This is the time they have to hear that we believe in them.   We have to teach them the great trait and characteristic called perseverance so they learn HOW to overcome adversity–NOT fear it.   Babe Ruth once said, “Every strike brings me closer to the next homerun.”

Personally I am thankful for my son’s coach and I admire anyone who unselfishly volunteers their personal time for our youth.  We wouldn’t have youth sports without them.  But I also challenge the leaders of sport organizations like Little Leagues, YMCAs, and Recreation Departments to make sure that those volunteer coaches spend some of their volunteer time on coaching education.

The American Sport Education Program (ASEP) has a great slogan, “Athletes first, winning second.”   When ASEP’s says “athletes first,” they are referring to coaching kids in a manner that puts their psychological and emotional well-being ahead of all else.

When your athlete is confident in himself because of your coaching–that’s when you know that you have really made a difference.  As the New York Yankee great Yogi Berra once said, “Baseball is 90 percent mental and the other half is physical.”

This is true in all sports.   Youth sport coaches must understand that while we are teaching physical skill, developing our athletes confidence is equally important, if not more important than the physical skill itself.

So the next time you are tempted to say “Do Your Best,” remember it’s “TRY YOUR BEST…” and you’ll be doing a much better job at teaching young athletes to feel and become successful!

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September 21, 2016 at 1:02 am Comments (0)

NCAA Swimming Scholarships may become EXTINCT!

You read it correctly!    IF we care about the sport of swimming, whether you are swimming instructors, swim coaches, swim parents, or fans–we must get ready to fight for it, as ASCA Executive Director John Leonard writes in his article below.

Take a minute to read it now.  As always, John’s articles are honest, informative, and to the point.  He doesn’t dance around and politic.

He tells you the way it is.

With John’s permission, I share with you:


The House Is On Fire”

By John Leonard

One of the key roles that the American Swimming Coaches Association has played in American Swimming since 1958, is to warn of threats to our sport. Today, I am going to tell you about the biggest threat to American Swimming in the history of our sport.

NCAA Scholarship Swimming is under assault. And very likely to become extinct SOON if we don’t act to save it.

This is critical to all of us for two reasons:

First, for ALL of us, the USA is the only country in the world where a young man or young lady taking her/his first swimming lesson TODAY, has NO LIMITS on their future! They can choose to swim a little, swim a lot, excel, (or not) go through high school swimming, move on to the world’s most competitive program in NCAA swimming. (which attracts athletes from all over the globe, seeking what they don’t have at home) and go on to be an Olympian.

Or they can chose to do summer league swimming, swim in high school, move on to academic life, and never swim again.


In no other place on earth is that the case. In most of the globe, that young lady or man has almost nothing BUT limits – and most, even if they are serious youth swimmers, have no choice but to quit swimming between 15-18 and concentrate on academics which determine their future. No option of Scholarships, no option of elite coaching – no realistic dreams of being the best they can be. Their swimming careers END between 15-18.



Second, for all the reasons outlined above, NCAA Scholarship Swimming is the engine that drives our Olympic/International Success. Those 6,000 NCAA Scholarship Swimmers who keep swimming from 18-24 as they mature (and late maturers are the leading edge of elite athletes) are the talent pool which we have drawn on to lead the world in swimming for more than 100 years now. NCAA Scholarship Swimming is the EDGE that we have over the rest of the Swimming world.

IF NCAA Scholarships go away, the USA in ten years will look like a second rate swimming nation. We’ll have similar numbers of elite athletes, except some of our friends live in countries where swimming really COUNTS in the culture. You all know where swimming ranks in the USA in terms of cultural importance.

So, what do we do?

You’ll hear lots of work ideas and see lots in action soon. We have about a 12-24 month window to save scholarship swimming and elite coaching jobs in the NCAA. Within 24 months, the path will be set. Universities will be either keeping or dropping scholarships and full time elite coaching jobs by then. All of this DRIVEN of course, by the insatiable need for dollars for football and basketball players, and 6 Million Dollar a year football coaches.

We will need YOU to rally your teams. Get tons of letters and emails written to University Presidents and Athletic Directors in support of the Real Student Athletes swimmers. The College Swimming Coaches Association of America and the ASCA are working together with USA Swimming to develop the plan, and ask you to work the plan.

I am personally so offended by the hypocrisy of the NCAA ad that goes on about “most of them will go pro in something other than sports.” Which implies that the NCAA actually has something to do with that! WHILE the finance of University sport heads inexorably towards the ELIMINATION OF OLYMPIC SPORTS in favor of the semi-pro leagues for football and basketball players.

It’s a toss up right now whether the IOC/FINA or the NCAA is the most hypocritical organization in the world of sports today – but that’s a discussion for another day.

What is for today is simply this… if you love American Swimming, get ready to fight for it.

We’ll need ALL OF US, TOGETHER, to save it.

Let’s Go USA. We can do this. Plans coming. House on Fire. Man The  Buckets.

All the Best, John Leonard

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January 2, 2015 at 3:29 pm Comments (0)